3 DAYS OF DESIGN 2021
Thanks to Muuto for inviting INNTW to explore the 2021 ‘3 Days of Design’ festival in Copenhagen, Denmark.
Muuto is rooted in the Scandinavian design tradition characterised by enduring aesthetics, functionality, craftsmanship and an honest expression In 2021, Muuto is supporting Ukurant, an exhibition platform and community for emerging designers with the ambition to facilitate and nurture future new perspectives on design. I love that Muuto and Ukurant have an inherent desire to strengthen the position of today's emerging design talents, bridging the ideas and innovations of new generations with the established design scene.
Whilst in Copenhagen I spent time in Muuto’s stunning HQ, spoke with high-profile designers and explored showrooms by many other notable brands across the city. I loved that many focused on exploring their social, economic and environmental values - it seems as though this year there is a real shift within the design industry.