INNTW began as ‘Partnerships Manager’ for London Design Festival in 2022 (the 20th anniversary year) and into the most recent editions. The predominant focus is to act as an ambassador for the festival to both local and international contacts. INNTW is responsible for recruiting and managing Design Districts, Design Fairs and Partners which creates the foundation of London Design Festival. The process includes festival partnership strategy and analysis, partnership briefing presentations, nurturing design talent, assisting collaborations, tracking sales and targets, facilitating distribution of marketing material and representing the festival throughout the year.

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“London Design Festival was launched by Sir John Sorrell CBE and Ben Evans CBE in 2003. Building on London’s existing design activity, their concept was to create an annual event that would promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers, and educators to a deliver an unmissable celebration of design. The launch of the first Festival took place at Bloomberg on 25 March 2003, with a show of support from design, education, government, and London organisations. 20 years later, this vision remains ever strong.

In 2019, the Festival welcomed a record-breaking 600,000 individual visitors from over 75 countries. Celebrating its 20th anniversary in 2022, London Design Festival now moves into a new decade, celebrating how it has played a key role in the growth of the design industry, bolstering London’s position as a global destination for business, culture, and tourism, and contributed to the UK’s reputation as a creative powerhouse. As one of the world’s leading design events, the Festival has also served as the blueprint for design weeks and festivals globally and continues to be a key moment on the cultural calendar.”