Founded by Alice Breed, DNA Partners is an agency that proudly represents a select number of brands who share core values surrounding sustainability, craftsmanship and the significance of inspirational people. DNA Partners utilises its reliable reputation and connects manufacturers of contemporary design products and their creative team with their users. These range from interior designers and architects, discerning consumers, and the larger retail network.

‘If Not Now Then When?’ has worked closely alongside Alice Breed, to understand and help realise the changing brand through a mix of creative direction, brand strategy and digital content consultancy services.

INNTW also collaborated with the furniture brands that DNA Partners represents through international trips, digital content creation and brand ambassador work on behalf of DNA. The represented design brands are globally recognised and professionally respected not just for their traditional and contemporary blended designs, but for their eco-conscious approach, which align perfectly with DNA’s own heartfelt values. As their creative brand consultant, I was able to create a digital output plan to highlight the importance of their message and who they represent.